Profits and Sustainability.pdf

Profits and Sustainability true
By:Geoffrey Jones
Published on 2018-01-25 by Oxford University Press


Are profits and sustainability compatible? This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, the book argues that one reason was how they were both defined.

This Book was ranked at 5 by Google Books for keyword Green Business.

Book ID of Profits and Sustainability's Books is d-9IDwAAQBAJ, Book which was written byGeoffrey Joneshave ETAG "v7IXbbsjrEY"

Book which was published by Oxford University Press since 2018-01-25 have ISBNs, ISBN 13 Code is 9780192521880 and ISBN 10 Code is 0192521888

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Book which have "464 Pages" is Printed at BOOK under CategoryBusiness and Economics

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